Brand |Glossier: how to stay connected in the ocean of social media
I still remember when Glossier launched eight years ago. I had just arrived in the U.S., and Sephora opened the pandora box of makeup for…
I still remember when Glossier launched eight years ago. I had just arrived in the U.S., and Sephora opened the pandora box of makeup for me. But heavy makeup was never my thing — I never liked the overly mature look or the cakey feeling on my face.
Glossier was exactly what I was looking for. The glassy, dewy, clean-skin aesthetic? That was my thing. Their philosophy, their price point, the experience of stepping into their store — everything just hit differently. And, of course, the iconic “You Look Good” mirror? A whole moment.
So, it’s no surprise how quickly Glossier blew up. But now, with so many clean beauty brands in the game — plus celebrity-driven lines like Hailey Bieber’s Rhode, Rihanna’s Fenty Beauty, and Selena Gomez’s Rare Beauty — where does Glossier stand?
Well, their recent Black Cherry campaign is proof they’re still winning in this digital age.
Glossier has always been about community. They weren’t just selling products — they were co-creating with their audience. And with the Black Cherry Diner pop-up, they’re taking it to the next level.
Marketing Lessons for 2025:
Food x Beauty = Genius. Food is emotional, universal, and sensory. By bringing in a food creator to host this experience, Glossier made it feel intentional, not gimmicky. (PSA: Always be mindful of food allergies!)
People crave multi-sensory, shareable experiences. A product alone isn’t enough anymore — immersive experiences are what get people talking.
Community isn’t just about building — it’s about surprising, delighting, and redefining engagement. The brands that win are the ones that push creative boundaries.
At the end of the day, positive experiences create lasting memories. And those are the moments people will be talking about over brunch.
Well played, Glossier. 💗
🪐Connect with me! :)